Your Company Name is Lame : Tips for Rebranding

Having the right name for your business is so important because it encourages people to want to make use of your company and services. Your current business name might simply be lame, and this can negatively affect your entire company in more ways than just one. There are a few ways you can tell if your business name needs a change. If you’re noticing that revenue is not what you expect or that people are not responding well to your business in general, it could simply be the name. Changing it can definitely help to keep things flowing for your company. Here are 4 Tips on Business Name Changes.

1. Choose Something Unique

One of the last things you want as a business owner is to choose a business name that is common or already being used by another company. You need to have a name that is fully unique so that it stands out from the rest and doesn’t look like another company’s name.
2. Choose Something that Describes Your Business

The type of business you own and run also needs a name that pretty much lets people know what type of company you own before they even look into it further. For example, you might name your restaurant a simple name that doesn’t describe what you actually do. By stating, within the actual name, that you’re a bar and grill, this lets people know exactly what type of business you own.
3. Choose a Name that Isn’t Difficult to Remember

Your customers and clients need a name that is going to be easy for them to remember. A really long business name is going to do nothing for people’s memories, so you might want to go with something shorter that is very easy to remember.
4. Decide on a Name that is Modern and Upbeat

It’s also just as important to decide on a business name that is very modern, upbeat and fun. This is going to make people want to visit your location, site or just generally make use of your business in general.

There are many things that can hurt a company that is trying to grow, but one thing you might not have thought of in the past would be your actual business name. Choosing to change the name can be a pretty big and drastic step, but it can have more benefits than just one for your entire enterprise.

Jonah Engler is a full time stockbroker and finance expert from New York City. Engler believes a strong company name is very important to having a successful business.

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Jonah Engler

Former Stock Broker and Financial Expert, Jonah Engler is a New York City based entrepreneur who writes about entrepreneurship, investing, public relations, and other topics that fascinate him. Engler explores Entrepreneurship through his Mobile Phone Franchises in the NYC area.