Smartphones, tablet, phablets and everything in-between seems to be perched in everyone’s hands. The mobile revolution allows nearly everyone to be connected throughout the day. With the advent of the smartphone only a few short years ago, it’s safe to say that the mobile industry is here to stay. As 2015 winds down, take a glimpse at some of the top trends forecasted for 2016.
Handheld Devices Continue to Rule the Consumer World
There is no forecasted swing in consumer demand for the latest and greatest handheld devices. In fact, many consumers will have several devices at their disposal. With their smartphone in one hand and a tablet packed away in a briefcase, each device has its own particular use for every person. Consumers will continue to purchase both large, medium and small size tablets to complement their basic smartphone.
Ads Will Cover Nearly Every Mobile Device
If consumers thought ads were at a comfortable frequency level, then 2016 will be quite different. Almost every business understands the power of advertising on mobile devices. Popup, margin and other advertising types will rule the mobile industry world. Consumers will see ads on almost every page as they scroll through their desired content. Marketers know that simple visual familiarity with a brand can easily sway a consumer to buy that product.
Shopping Excitement Abounds
Shopping in your pajamas at home was a brilliant evolution for the ecommerce world, but mobile devices are taking over. More people today will shop on their mobile devices, whether they’re in bed or riding the subway. Mobile apps make shopping as easy as possible, so even more people will be taking advantage of this feature in 2016.
Whether a person is going to college or simply learning a new language, e-learning is poised to make a huge leap in user numbers during 2016. With simple apps to help users along, consumers can keep up with their studies even without a desktop computer nearby. With the digital age becoming the information age, it’s only natural to use mobile platforms as a way to improve the mind.
Safety within the mobile industry continues to be a top priority for both hardware and software developers. Consumers will see countless updates for their devices throughout the year, but these changes are good things. Updated software means the latest viruses and hacks are being addressed. As a result, mobile users can keep going and stay connected every day.
Jonah Engler is a financial expert from New York.
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