Category Archives: Public Relations

Google and PR innovation by Jonah Engler

Google, Sidewalks and the PR of Innovation

All due respect to mighty Apple, it’s tough to argue that any company is working harder than Google to combine innovation and domination of the digital world. Google doesn’t always win with its ideas – cough, cough Google Glass – but, no matter how many times they strike out, they keep coming back into the box for another swing.

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banned

Alexandria Morgan and the PR of Banned Ads

There’s an old saying that says “all publicity is good publicity” and sometimes that is true.

Alexandria Morgan is a 20-year-old model with a star on the rise thanks to a combination of smart social media interaction and a sexy commercial that was deemed too hot for TV. The ad in question, promoting the TomTom runner’s heart monitor, is racy in more ways than one. It features Morgan jogging, clad only in running shorts and a strapless bra.

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Uber Reputation by Jonah Engler

How Uber Is Still Fighting to Save Reputation

Uber is a transportation group that connects those in need of a ride with the drivers employed to offer quality service. The five-year-old operation has garnered nearly $2.7 billion as on hand cash with investors incorporating over $40 billion to the pool. There is even discussion that an Initial Public Offering is underway for the transportation company as it expands at a fast rate. The future structure of this group could possibly venture into delivery services that include grocers and restaurants within a few years to come.

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